erlebnis-tour.com: Campaign website launched for LÄTTA
In conjunction with freies-netzwerk-berlin, lieblinx has produced erlebnis-tour.com
for Unilever. This is to be part of a banner campaign of Lätta to encourage female applicants to apply for an adventure holiday in Sweden.
Campaign websites exist for a fixed period of time. Thus, all applicants on the website have passed through an application process which has included a Flash-programmed breakfast generator. Every participant was for a short time and as a kind of game able to choose what was to be included in her preferred breakfast.
Since the end of the application stage, visitors to erlebnis-tour.com have been able to follow the qualifying participants’ stay in the training camp in various videos before the journey to Sweden. Further videos of the actual adventure holiday of the winners in Sweden will follow from the end of July.
With Plone 3.0, lieblinx has altered the content management system to suit individual customer requirements. Not only the content such as text, pictures and videos can now be inserted by the company itself; the procedure for selecting the participants was also via the website as far as the customers were concerned.