|Technology:||ZOPE, Plone, Python|
In cooperation with Freies Netzwerk Berlin, lieblinx developed in early 2008 the Campaign website erlebnis-tour.com as part of a marketing campaign for the client Unilever.
The goal of the website was to motivate and promote in a playful manner health conscious women to apply for an adventure tour to Sweden.
All participants went through an online application under the motto: “breakfast is the most important meal of the day” a Flash developed breakfast generator, allowing the individual to playfully create their own breakfast.
After a terminated application phase, visitors of erlebnis-tour.com have the possibility to view various videos of the chosen participants through their preparations in a training camp before beginning their adventure trip to Sweden.
Through Plone 3.0 we adapted the Management System to the clients individual wishes. The System enabled the client not only to manage their individual content such as text, pictures, and videos, but it also allowed the selection procedure of the participants by the customer through this website.
The website went offline in the beginning of 2009.