Prinzip Freude
Prinzip Freude

Principle Joy

To support the marketing campaign "Prinzip Freude" ("The Joy Principle") for the introduction of the new BMW 1, lieblinx™ developed a movie-player for handhelds.

In this successful campaign the player is used to present content like movie trailers, the BMW driver's training and contributions to the shortmovie award available for the users of Palms and Pocket PCs.